During lockdown social platforms hoovered up the new surplus of attention, but today they are increasingly hemorrhaging trust. While engagement on these platforms rose dramatically in 2020, we know from our clients that the cost of acquisition through their programmatic ad platforms continues to rise as well. The social empires of Facebook and Google will begin to crumbleĢ020 will represent a high watermark for Facebook and Google’s now dominant platforms of Instagram and YouTube. Spoiler alert: the shape of influence will change significantly and will be more crucial than ever. I look after R&D at Tailify, and for the last decade I’ve been focused on helping startups and enterprises alike surf the waves of technological and social change by developing products on the leading edge of what’s needed and what’s possible.Īs I look to the future, I’d like to share my top three predictions for the future of influence in 2021. ![]() This need to root in truth has driven us at Tailify to seek out answers for ourselves and our clients on how we can make lemonade out of the lemons of 2020 and thrive in the world that’s emerging.
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